Brand Protection of Food and Beverages

Currently fruit and vegetables are batch identified through the containers that carry them. Moves coming for serialized product to GS1 SGTIN standards. The objective of the GS1 Global Traceability Standard is to assist organisations and industries in the design and implementation of traceability systems based on the GS1 system of standards. The GS1 GTS is intended for use across end-to-end supply chains and is relevant to all events that span the lifecycle of traceable object. 

Fresh produce or products can be marked with either covert, overt or forensic codes, technology within our portfolio for HAACP food grade inks can either be visible or invisible and are a first of its kind containing FDA approved food grade solvents, resins and dyes, in a recent study we did we found that consuming a slice of cake with edible ink printed rice paper is the equivalent of consuming around 200 apples with the same food dye printed on the product. Alternatively, we can laser engrave directly onto the skin of products and produce such as sweet potatoes, gem squash, butternut as well as perishables such as bread, thick skinned fruits, eggshells or edible, invisible on-food traceability solution which is an effective, efficient and low-cost system, using FDA approve DNA barcodes which can trace the food and not the packaging. These solutions enable producers and processors the ability to protect their brand and reduce food waste and recall costs.

Consumer perceptions and a high-profile product recall can make or break a food brand. The damage, if left unchecked, can come back and haunt a company for years to come. Traceability enables products to be made visible across the supply chain and while marking of the products is important for brand protection, food safety is just as important, contamination is a food safety issue that can have an incendiary effect on a food company’s reputation. With today’s social media culture and 24-hour news reporting, a single contamination incident can make national headlines almost instantly. The reputational and financial consequences can be devastating.  When choosing your inspection technology such as rejections systems, metal detectors, vision systems, checkwieghers and x-rays systems It’s important to look beyond the upfront costs and consider the Overall Equipment Effectiveness within your productions line to ensure that non-compliant products are removed from the supply chain.